- On April 4, 2017
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We all know about the necessity of maintenance when it concerns our cars, houses and health, the same is true with your web site. The success of any web venture will rely on the amount of attention and maintenance that is put into it. A regularly updated website means you get the maximum return on your online investment.
Yes, just like all the other things in your life, your business website needs that change or update as well. it is because the success of a business website depends on the attention it gets. Any change or update in the website is reflected in its results. There are numerous reasons that show why your website needs to be updated. Some are outlined here.
Four Reasons Why Regular Web Maintenance is Important:
1.To keep visitors interested :
As customers become familiar with your site they will see you as a trustworthy supplier and are more likely to send their business your way. Fresh material added regularly to your site keeps visitors coming back to see what’s new. Routinely feature creative new content, text, graphics or images, to build the traffic of repeat visitors.
2.To add new products, services or features:
Evolving your web site based on customer feedback means it’s more likely to attract your best customers.
3.To maintain your Google rankings:
Google gives higher rankings to web sites that are updated regularly because hey want to present the best quality content to their customers.
4.To keep your website working well:
When your web site is well maintained links to external web sites will continue to work, images load and emails function. This means customers can find what they are looking for quickly and easily and are more likely to buy from you.
Maintaining Your Site:
Maintenance for a small site may take as little as a couple of hours a month. A large site could be a few hours per week to maintain. Whether large or small, a Professional website development company such as Anyware Ltd has a variety of resources to help you get the best from your website. Get their expert opinion on the best way to manage your web site. For small, irregular changes it’s probably cheaper and more convenient to ask your web designer to apply changes for you.
For regular changes you will probably want a simple system that allows you to update the areas of your web site you need to change (like FAQs or testimonials), and doesn’t allow you to break areas you don’t need to change (like visual layout and enquiry forms). Anyware’s Content Manager is an example of a system that’s been design for non technical business people to update only what they need to change and it does not require a degree to operate.
7 Great Reasons to Keep Your Website Updated:
It may not be the most interesting point but it’s certainly the most important. Websites get hacked on a daily basis, some are taken care of quickly, others can be exploited for months, even years without you knowing.
PHP supports each of its versions actively for two years and then one extra year of support for security purposes. Updating PHP and the scripts you use should be paramount. This table reflects the versions of PHP which are currently no longer widely supported.
There are many mystical factors of search engine optimisation – SEO, noone other than Google’s algorithm designers know the precise details of how Google renders it’s search rankings. If we did we could take advantage of it.
Having an up-to-date website benefits your website security and ranking. Google searches for relevant content – and fresh relevant content is smiled upon. Having content that is considered useful to Google helps them find you through the billions of websites it indexes for every search. But how does Google know what is good content?
We all network in different ways. Most websites take advantage of social networking. I, like many others, prefer to build relationships by meeting socially, at conferences and events. With this in mind, think how it would be to hand out business cards for website that had the most recently updated article from 2010. It wouldn’t give the right impression and that first website visit counts.
Your visitors need to know that you are organised and passionate about your website, this reflects on your business. How likely are you to visit a website for a second time when it hasn’t been updated in a while? Would you go to the cinema to see an old film? It’s unlikely. A website is an investment and a great networking tool to wield.
4.Responsive web design:
It is important that your website not only looks good on all desktop and mobile devices, but it works well too! The most basic factors such as screen resolution and navigation differ on each device. If your website is not optimised for these devices there is a strong possibility that your website may not even display.
Many modern website builders now include mobile and wireless device optimisation, so if you decide that you want to rebuild your website, two very good options are WordPress and Cakephp. Most themes created are versatile or include options for compatibility.
For many people websites are seen as ways of connecting with a company. Gone are the days where we regularly pick up the phone to businesses and ask about products or recommendations, or even ask about credibility. Visitors like to do online research to see whether you are worth making further contact with. It’s important to recognise this in today’s market.
A website buzzing with activity is the main goal, providing many ways to get in touch or simply developing a community of customers out of it.
Updating your website will draw attention to it. Not only from regular return visitors but search engines too. You can create a new look or change it every so often. Adding new images, text and meta data for search engines could be a very good way to go.
7.Tracking your performance:
A website is a very valuable tool, if used to all its advantages. Updating your website with new items can tell you a lot about your customers as well. Attracting traffic is key and your ‘updates’ can tell you a lot about the data you are posting and whether it is popular among your customers. This can help you discover successful sales campaigns, buying patterns, the possibilities are endless.
5 reasons why updating your website is important:
1.It creates the right impression of your business
Whenever you meet someone at a networking event or give someone your business card, one of the first things they are likely to do is check out your website. Your site is your businesses shop front, open 24 hours a day, 365 days a year and you need it to represent what your business does today, not what it did six months ago.
2.Search engines like it
Change for change’s sake won’t suddenly rush you to the top of Google, but it is true that search engines will look favorable on websites that generate new content. Google’s raison d’etre is to sort through the billions of web pages of content out there and deliver the most useful information to the end user. Sites that add useful content are smiled upon.
3.It demonstrates that your business is well organised
We know what it’s like; we’re a small business ourselves. You’ve got a thousand and one things to do and updating your website isn’t anywhere near the top of the list. But think again about the impression you are giving to your visitors; potential customers. An up-to-date website demonstrates that you’re a company that keeps on top of things.
4.It shows you can communicate
In almost any business you need to be able to communicate with your customers. Sharing ideas, understanding the issues, explaining the solutions; whatever line of work you are in, if you can show that you can communicate effectively you’ll have an advantage
5.Keep visitors coming back
Imagine going back to a high street shop a year after your first visit to find that they have exactly the same products on the shelves and exactly the same window displays – you won’t bother going again because it’s never going to change, right?
Top tips for updating your site:
DO present your clients or public with a “what’s new”/”recent happenings”/”latest activity” section….but only if you are prepared to maintain it. An out of date Latest News section looks worse than not having one at all.
DO use dates and times to create a sense of urgency.
DO renew and update your copyright or licensing statement at the bottom of your page. With a little bit of code you this can be done automatically as the new year turns.