- On April 19, 2017
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That web metric is Domain Authority (DA).
You might have already heard of Domain Authority. If you haven’t, then you should read: What Is Domain Authority (DA)? – A Complete Guide For Beginners.
Domain Authority is a grade or score (ranging from 0-100) developed by Moz that estimates how well a website will rank on Google and other search engines.
A website with a high DA score is likely to rank higher in Search Engine Result Pages (SERPs).
Do you want to know how to increase the DA of your website?:
I will share 7 realistic methods that will help you increase the Domain Authority of your website. But before we move further and have a closer look at these 7 methods, let me first explain to you why it is important to increase the DA of your website.
Why is it crucial to increase the Domain Authority of your website?:
Increasing your Domain Authority will increase the possibilities of your website ranking higher on Google and other search engines. Sometimes, you may have seen that a website which has a low DA ranks lower than websites who have a high DA with much less engaging content.
How To Increase The Domain Authority Of Your Website:
Well, Domain Authority cannot be purchased or stolen from another high Domain Authority site. To lift up your DA score, you need a great strategy, thousands of pieces of great content, and lots of patience.
If your DA is around 10 or 15, then it will be easy for you to raise it up to 30 or 40. But when it comes to growing your DA score above 50, the job becomes much tougher and pretty slow.
So let’s move ahead and see the 7 steps that will help you gain a better DA score:
1. Publish Quality Content:
You need to write quality content in order to achieve a good DA score. Unique and approachable content gets value everywhere. If you want to write quality content, you need a great strategy.
It doesn’t matter how long you write; what matters is that it is unique and relevant.
Here are some things to keep in mind:
- Do not copy from someone else’s work and paste it inside your post.
- Make use of synonyms instead of using the same word again and again.
- Don’t go off topic and discuss unnecessary things unrelated to your main subject.
- Make your content come across as “professional”.
2. On-Page SEO:
On-Page SEO is another method of optimization. It plays a vital role in moving your DA from low to high.
It includes technical factors like page titles, keyword placement, and keyword density.
Here is a simple checklist that will help you maintain your On-Page Optimization:
If you are not taking care of your SEO, then it will become hard for your site to rank well on Google. On-Page Optimization is the best technique to bring interested visitors to your website.
3. Internal Linking Is Key:
Internal linking reduces the bounce rate (increasing a visitor’s average time spent on your site).
Linking to your older posts will make your current post more informative and captivating.
This will help search engine bots find your site’s content and easily crawl them. Internal linking also helps in spreading link juice and Page Authority (PA) throughout your website. Interlinking will allow both users and search engines to easily navigate your website.
4. Generate High Quality Links For Your Site:
It’s not going to be easy to generate high-quality links for your site, but it’s going to be worth it.
Many bloggers and webmasters make mistakes here. They end up making low-quality links which don’t add any value, hence reducing their site’s ranking on Google.
For example, they generate links using sites like Fiverr and other sites which guarantee backlinks within a few minutes. These links suck.
5. Disavow Bad Links:
It is essential to remove bad links regularly that are affecting your site’s position on Google. Removing toxic and spammy links is as important as gaining quality links.
You will have to keep your link profile clean and spotless. Many bloggers don’t focus on this important fix that needs to be done continuously. If you won’t disavow the bad links which are harming your site bit by bit, then you may lose your position in SERPs.
6. Have Patience And Let Your Domain Grow Old:
The domain’s age will help you increase your site’s ranking and DA score. If your site is 3 or 4 years old and still active, that means that you have been there for a long time. That also means that you have been publishing quality content and your site is probably not a spam site.
Domain age is an important factor in SEO. Now, this doesn’t mean that new websites can not get high rankings or improve their DA. They surely can, but it will take more time.
7. Increase Publishing Frequency:
It is not easy to post on a regular basis. But if you do, then improving your Domain Authority will be easy.
Most bloggers are not consistent. That’s why they see fluctuations in their DA.Domain Authority will increase if you keep posting regularly, but it may decrease if you do not
Other benefits of regular posting:
- Higher traffic, higher revenue, higher page rank.
- Lots of quality content to link to.
- Develops writing skills.
- There’s always something new to share with your readers.
- Generates trust among visitors.
- Increases conversions and sales.
Checking your Domain Authority:
It is very important to check your DA score at least one a month. It will help you know your site’s strength.
A high DA means a high search engine ranking.There are many free Domain Authority checker tools available that will help you not only check your site’s DA score, but also your competitors’ DA.
Here’s one way to check your Domain Authority:
- Go to Open Site Explorer.
- Enter your website’s URL.
- Click on the Search button to get your DA score along with Page Authority and Spam Score.