Among the first growing and expanding, business in the hospitality industry is the restaurant and eatery business. With the increased demand for healthy eating, more and more restaurants are coming up every day. Customers have had to find more convenient ways to find the best cuisine. This has led to the development of restaurant finder apps.
Zomato and Swiggy have been at the center of helping customers find restaurants, order their best dishes and have them delivered at their doorstep. These apps have been able to meet user expectations in every way due to their top quality features. You can equally leverage this demand for restaurants finder apps by developing an app like Zomato and Swiggy.
BUSINESS MODEL
If you are a foodie then Swiggy must be crossing your mind frequently. But the question arises that how Swiggy earns money when it is always giving away discounts. Let’s have a look at the innovative business model.
Following are the sources of revenue for money:-
1) Commission from restaurants
Swiggy charges a commission from millions of restaurants listed on it. This is beneficial for both as restaurants get a lot of business through Swiggy. Generally, the commission ranges from 20% to 40%.
2) Advertisements
We often see restaurants with the tag ‘promoted’ on the app. Swiggy charges a fee for listing one restaurant over another. Generally, people don’t scroll much and thus Swiggy uses this fact to earn money.
3) Delivery Charges
There is no minimum order amount on Swiggy. In the case of very small orders, it will be very difficult to meet both ends. So it charges a delivery fee ranging between Rs 10 to Rs 80 from the users. It also uses surge pricing where the charges rise when the rider availability is low.
4) Data analytics
Millions of orders are placed with Swiggy every week. This provided a huge amount of data. Using this data, it provides consultancy services to various restaurant owners regarding cuisine selection, price range, etc.
5) Swiggy Access and Cloud kitchen
Swiggy uses the data for itself too. It set up cloud kitchens from where only delivery takes place. They have set up their own brand like homely etc. They also provide these kitchen set-ups to restaurant owners and charges them a fee.
6) Swiggy super service
This is a subscription which a user can take on a monthly, quarterly and half-yearly basis. It provides them with the facility to get free delivery and even some restaurants offer ‘complimentary dessert’ to Swiggy supers.
The business model of Swiggy and Zomato is almost similar. The differences are as follows:-
1) Zomato offers a Zomato Gold subscription on a yearly basis. This provides the customer a one plus one service on either food or drinks. This facility is available on both online orders as well as dine in.
2) Zomato Book
Unlike Swiggy, Zomato allows a customer to book a table in a restaurant which makes it a bit extra from just an online food delivery platform. For the same Zomato charges a commission from the restaurant partners.
Build an App
The first step in starting a business like Zomato, Swiggy, Uber Eats is to build an app like it. You will need a below-mentioned apps and add features according to their need.
- Customer app
- Delivery Boy app
- Restaurant vendor app or Web panel
- Admin app or Web panel
Components of Zomato, Swiggy, Uber Eats Clone App Development
User Panel :
- User Registration
- User Interface (Home)
- Select Item (Categories)
- Customize order
- OTP (One Time Password)
- Payment option
- Review and Rating, Favorite List
- Track Item
- Sorting and Filter
- Price / Special offer
- Order repeat
- History
Booking
- Login is required before adding a favorite item OR before payment
- Select the item need to be purchased from list
- Recheck the booked item and proceed to payment
- Select the payment method
- Get an invoice online and wait for item to be delivered
- Track delivery guy (map/In-App Status)
- Rate the item based on review and user experience
Delivery Guy
Options : Admin should be able to track and manage delivery team. (It can be part of Admin Web App)*,Consumer can track the order position on Google map OR progress points wise (Can get Current location)
Other Option :
- Can make profile active or de-active (Active means I am working) just with toggle Button
- Can check notification and task
- Can check about payment (online Or cash)
- Can ask to touch sign or fill OTP generated by application on mobile for verification of user who have asked for service
- Can Track history and Rate user
- Can tag location with user details so, at backend these data can match with Location – User – orders and be used for analysis
Restaurant Panel
- Dash board
- Dispatcher to Accept/reject order
- Customer order status
- View deliveries
- Restaurant maintenance
- Manage categories & products
- Manage Payments
- Manage reviews
Admin Panel :Twitter bootstrap, Database MySQL
- Admin
- Manage Item and Customer
- Item Description
- Category Wise
- Item Notification
- Manage Customization of item
- Price / Special offer (Admin)
- Manage Item Tracking
- Add/Remove Item
- Receive/Billing
- View & Manage Reports
- Loyalty/Discount
- Live accept order
- Item temp not available
- Add/remove/change item
- Order has left for delivery status
- Bulk Notification
- Order repeat Management
- Overall history
- Data Accessibility
- Manage transaction
How to Make Your App Standout Among Competitors
Simply search for the term, “build a Zomato-like app” and you will find hundreds of blogs providing you the information. There’s huge demand for a Zomato clone out there. An app like Zomato is drawing in millions for a reason.
What does this imply?
There is a lot of competition out there with your Zomato similar mobile app development. It is important for you to make a move of innovation to step higher than your competitors, when it comes to building an app like Zomato.
But how to do that?
It’s simple, please your customers with the quality of your service and remarkable features for them to have a lasting impression of your brand. This will keep them engaged to your platform and ultimately, you will swiftly be able to scale up your Zomato-like business.
For this, you need to carry out a thorough research on what your unique selling point is going to be. Keep a track of the launches and services that your competitors are planning to or have probably done and try to provide a better service. If there’s some process that you can ease out for your customers, make it a priority and do it.
Make your users feel that their problems are acknowledged by you and addressed well in the form of features. Give them a, “Why should I install your app?” reason that your competitors lack. This way your Zomato-like mobile app will be able to drive a large amount of traffic, engagement, and ultimately conversion.