As we know, progressive web application has been really important for the mobile web industry for the last few years. With the increase in the use of mobile application, companies are constantly striving to provide a fast and efficient experience to their users. This not only makes users happy, but also helps companies increase their sales.
To help businesses achieve all of this, the Progressive Web Application (PWA) is proving to be their savior, and finally, there is a large user base that is turning to progressive web applications.
In this article, I will talk in detail about progressive web applications and some cool features of progressive web application.
What is a progressive web application?
A progressive web application (PWA) is one that is built using technologies such as JS, HTML and CSS. They provide the look of the original mobile app. PWA services are in high demand because progressive web application features are rich in functionality and provide a smooth user experience like native applications.
PWA is known for offering a great web application-like experience and making it easy for businesses to stay in touch with their customers. These days, most businesses, regardless of their size, find that PWA is one of the best options for delivering what their users want. Most companies plan to replace their websites with high-performance PWAs.
Also, for their PWA development, they contact the best PWA development company. The e-commerce industry is one of the fastest growing areas for progressive web application. PWAs has effectively blurred the lines between the mobile website and the user experience provided by the native app.
What makes a progressive web application an attractive solution?
Easy to implement
Let’s start with the good stuff. If you already have a web application and spend 10-15% more on front-end coding resources, you may have a progressive web application for that. You do not need to change your structure or introduce new technologies because PWA is built using JavaScript, its standard interface language.
You do not need additional resources, techniques or people in your project to create a progressive web application. If you have JavaScript developers (either in-house or through outsourcing), you already have everything you need.
There is no need to install PWA from Play Store or App Store from the user side. Instead, when you start using PWA, it will ask you to pin the app to your home screen. Do this, and voila! The app is now pinned to its native mobile apps. For your part, this means you can also bypass the review process used by the Play Store / App Store, making your app more active.
Expandable
Progressive web applications are easy to expand. Since you are essentially working on a website and adding some features, you can add new bells and whistle step by step. You can also update your progressive web application with new features as all the browsers offered by PWA become compatible.
Backed by Google
Supported by one of the world’s largest software companies, there are clear indications that progressive web applications have a bright future. I invite you to check out presentations from this year’s Google I / O conference and refer some of them to PWA. Personally, I’ve lost count, but one thing is clear: Google wants more websites to be an “app-like” experience, which in some cases becomes almost inseparable from native apps.
The main essential functions of a progressive web application
According to Google reports, 53% of mobile site visits will be removed if the site takes more than 3 seconds to load. These mobile apps do not provide a pleasant experience to the users as they have to wait for the page to load. Some large web application development companies believe that PWA solves this problem very well.
To help your PWA stand out and achieve what you need for your business, here is a list of essential features that can accomplish your purpose.
Mobile-first Approach
PWA is primarily developed for the use of mobile phones, so it is important to focus on a design that is primarily for mobile phones. PWA developers can customize PWA’s interface by simplifying its elements with the features of your mobile device. You can also hire web developers for the same task. PWA service providers must forget the traditional approach and follow an unconventional or unique approach to create a unique PWA.
Integration of social networks
Social media integration is a great way to generate user engagement. Users can easily use any social media platform to sign up for your app. This will make the registration process easier and more convenient.
Social media platforms connect users with your brand. With this web application, users can easily share their Wishlist and place an order with their friends and family. Many app development companies can help you integrate social media platforms into your progressive web application.
Push notification
Push notification is the most used and important for companies. It helps companies connect and interact with their users via smartphones. With just a few clicks, companies can send the required information to users’ mobiles.
Using push notifications, you can inform your users about the latest offers, discounts, promo codes, upcoming offers and more. This connects your users to your brand and provides information about everyone related to your business.
Search Engine Optimization
There is no point in creating something that is not visible to anyone. The same is true for a progressive web application. You should focus on creating an SEO-optimized web application for your business.
If you are unfamiliar with SEO techniques, you should go for professional PWA services as there are many technical aspects to making your application recognizable. There are many technical challenges involved in ensuring that PWA is detectable. A progressive web application optimized for SEO can generate a lot of business.
Chatbot integration
Chatbots are really important for your online business. They help you connect with your users even after your business hours. There are many app development companies available in the market that can help you integrate smart and intelligent chatbots into your PWA.
Chatbots are one of the most popular support channels that almost every customer focused company is using these days. It not only keeps your users connected to your brand, but it allows you to solve all their queries, and chatbot ensures that you are available 24/7.
Payment integration
Payment integration is another important feature that your PWA should have. Then whether you are a product or service based business, your web application has many payment methods so that users can choose the best one for them.
Allows users to quickly pay for the app
You must have multiple payment options and also have an integrated electronic wallet. Integrated e-wallets lets provide a hassle-free user experience as they allow for a quick and easy checkout process.
Security
Online business is very risky, and having a very secure web application for your business is very important. This will bring trust and credibility to your company, as users will trust your company and will not stop using your application.
You should contact an experienced progressive web application development company in India who has experience and skills to create scalable web application. In addition, the development team needs to be familiar with the latest trends and techniques to create a unique and innovative web application for your business.
The benefits of investing in the best progressive web application development
The features of a progressive web application are interconnected and explain the reasons for their development.
Development savings
Experts who follow the progressive trend of web application use web stack for their development. This approach requires less effort and time, which makes it more expensive.
The reason developers don’t need to create an app for multiple platforms is because the progressive app can work well on both Android and iOS and can be adapted to multiple devices.
Reduced installation friction
One of the main characteristics of PWA, the ability to search, increases their competitiveness against native applications. This advantage is especially important because every additional step of downloading the app reduces the number of your potential users by 20 percent.
PWA is not installed on the device or shared through Play or Apple stores, so your customers are close to launching it. They don’t need to visit an app store, click the “install” button and accept various permissions. They need to visit the website, add the app to the home screen, go back to the home screen and open the website.
Easy updates
In addition to browsing and installing the App Store, whenever a developer releases new versions, PWA users are free to update the app (or accept the update). Users always have access to advanced solutions. This feature allows companies to avoid a problem called software fragmentation when they have to keep older versions of the app or risk losing it until users start updating.
Large user engagement
Researchers have also found that 80% of mobile users intentionally move apps to the home screen. Therefore, the ability to add to the home screen makes PWA more competitive with the web application. There must be other reasons why people take to trying the app.
According to development statistics, these factors are mainly the frequency of use (1 percent), ease of use (54 percent) and speed of use (percent). Therefore the probability of better distribution is higher for PWA. Push notifications also stimulate user interest in the app.
Big companies like Ali Express have already benefited from launching progressive applications. The e-commerce giant’s conversion rate has increased by 104 percent for each browser, averaging 74 percent per session. In addition, users started visiting multiple pages per session.
When to create a progressive web application?
Progressive web application development can help you solve various challenges. Let’s describe some of the situations in which it makes sense to progress.
First of all, PWA creation is about user engagement. Users who don’t want additional clicks to download an app can be an important part of your community. Statistics from a recent comScore report show that this assumption is well established. More than 50 percent of US smartphone users don’t download a single app a month.
With PWA, you can communicate with this large group of users, even if you already have a netting app. It also saves a significant amount of budget on updates and maintenance of native applications.
People rely primarily on wireless networks and mobile connections, so they prefer websites and apps that use less data and offline at least partially.
Creating a progressive web app is quick and inexpensive, so you can use this type of app to support one-time or annual events, such as a music festival.
However, it is important to remember that efficiency is a weak point of PWA. So if basic application-specific features (i.e., camera or access or geolocation) are not required, stick with PWA. It is not surprising that leading media outlets such as the Financial Times or the Washington Post have realized the benefits of publishing articles through the use of PWA.
Summarizing all of the above, all you need to consider when choosing are performance and functionality, development timeline and cost and user experience.
Where to go next?
If you have decided to choose a progressive web application over native mobile applications, the next step for you is to choose the best of all the progressive web application services available.
Only a professional can help you find the best solution that will lead your business to success. Feel free to comment for any other questions or suggestions.
